What Happened to My Cracker Jack Prize?

The term “Cracker Jack prize” has become something of little or no value. Especially true when we think about the prizes found in the boxes these days. There was a time we could expect quality wherever we went, even if we didn’t have a lot of money. Cracker Jack was a special treat. The treat wasn’t so much in the taste of the toffee popcorn as much as the prize.

Take a look at how Cracker Jack’s Prizes have changed through the decades. If only we could go back to adding that little extra into our lives.

Early 1900s

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1920s

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1930s

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1940s

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1950s

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1960s

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1970s

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1980s
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1990s-early 2000s
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Now

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The modern Cracker Jack Prize. Are we lacking a little something here?

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